FOCUS ON YOUR TARGET MARKET TO ACHIEVE HOME

FOCUS ON YOUR TARGET MARKET TO ACHIEVE HOME
BUSINESS SUCCESS
by: kirk bannerman
to achieve success in a home based business it
IS OF CRITICAL
importance to maintain a laser beam focus on
your target market
AND TO DIRECT YOUR MARKETING ACTIVITIES TO THAT
specific group.
website traffic is one thing, but targeted
TRAFFIC IS EVERYTHING.

you have no doubt seen dozens of offers similar
TO "10,000 HITS
per hour driven to your website!". this type of
website traffic
IS COMPLETELY UNTARGETED AND WILL UNDOUBTEDLY
result in a very
low conversion ratio. it's basically "throw it
UP AGAINST THE
wall and hope something sticks". the big
incoming numbers give
THE ILLUSION OF PROGRESS, BUT YOU WILL ACHIEVE
better results
with a lower volume of highly targeted traffic.

i speak from experience because in the early
days of developing
MY HOME BUSINESS, I WENT FOR THE BIG NUMBERS
instead of focusing
on targeting prospects. it took me a while to
APPRECIATE THE
importance of targeting (quality) instead of
just going for the
BIG NUMBERS, BUT IT WAS A LESSON WELL LEARNED.

exchanging links has been an important part of
GENERATING WEBSITE
traffic for quite some time, but the vast
majority of people
LOOKING TO TRADE LINKS DON'T UNDERSTAND THAT
just wildly swapping
links with any willing webmaster is not the way
TO GO.

for the last few years, most webmasters have
BEEN IN A "PLEASING
google" mode since google had such a dominant
position. now that
CHALLENGERS ARE EMERGING, MOST NOTABLY YAHOO,
msn, and ask
jeeves, the search engine ranking landscape is
BECOMING MUCH MORE
complicated than just marching to the tune
google plays.

many website owners seem to be of the opinion
that the sole
PURPOSE OF EXCHANGING LINKS IS TO TRY TO IMPROVE
the search
engine ranking position of their website. while
IT IS TRUE THAT
links pointing to your website can help your
search engine
RANKING, THE REASON FOR OBTAINING INBOUND LINKS
goes far deeper
than that.

in my opinion, the targeted traffic that
relevant links pointing
TO YOUR SITE WILL BRING CAN BE AS IMPORTANT AS
the traffic that
comes to your website from people using search
ENGINES. THIS IS
where linking philosophy comes in. if you limit
yourself to
EXCHANGING LINKS ONLY WITH WEBSITES THAT HAVE A
theme highly
relevant to your own, the traffic you receive
FROM THOSE LINKS
will be far more targeted (valuable) than
traffic you might
RECEIVE FROM LINKS WITH WEBSITES THAT HAVE
nothing to do with
your theme.

not only do highly relevant links bring you more
highly targeted
TRAFFIC, BUT THEY ALSO PLAY A "CUSTOMER
satisfaction" role for
visitors to your website who arrived there as a
RESULT OF A
search engine query. if someone arrives at your
website after
PERFORMING A SEARCH FOR, LETS SAY "WORK AT HOME"
and then finds
your website full of links to a bunch of off
TOPIC SITES (VIAGRA,
online casinos, hotel reservations, sports
betting, etc, etc)
THE IMPRESSION IS OFTEN NOT FAVORABLE AND MAY
actually drive
your visitor away before they consider whatever
IT IS THAT YOUR
website itself is offering.

KEEP YOUR EYE ON THE BULLSEYE AND DEVELOP HIGHLY
targeted traffic
by having good content on your website and
EXCHANGING LINKS WITH
highly relevant sites that also offer good
content. always keep
IN MIND THAT...TRAFFIC IS ONE THING, BUT
targeted traffic is
everything.

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ABOUT THE AUTHOR:

kirk bannerman operates his own successful home
BASED BUSINESS
and also coaches others seeking to start their
own home based
BUSINESS. FOR MORE INFORMATION VISIT HIS WEBSITE
at http://www.home-based-business-team.com [2]

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Should You Or Shouldn't You Use Pay Per Click Advertising by Moe Tamani

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