4 WAYS IN WHICH YOU CAN ACHIEVE CRITICAL MASS

4 WAYS IN WHICH YOU CAN ACHIEVE CRITICAL MASS
BY: JACK HUMPHREY
copyright 2004 jack humphrey

CRITICAL MASS WEBSITE PROMOTION IS THE ELITE
goal rarely attained by website marketers in any
industry. reaching critical mass and getting
TARGETED WEBSITE TRAFFIC ON AUTOPILOT (MEANING
you don't have to promote your site for 6 months
and the traffic never declines) is the holy
GRAIL OF INTERNET MARKETING.

when you hit critical mass in your market,
THINGS CHANGE DRASTICALLY FOR YOU AND YOUR
business. your marketing efforts go down in
direct proportion to your customer support and
SALES GOING UP. IT SOUNDS AWESOME. IT IS
awesome. but only a tiny fraction of websites on
the net every achieve critical mass. here's a
NUTSHELL VERSION OF WHAT IT TAKES.

1. work hard

internet marketing is no game to be manipulated
by using software and quick fixes to a very
LARGE PROBLEM, WHICH IS LONG-TERM, STEADY
traffic coming to your site.

THERE IS NO MAGIC PILL, SILVER BULLET, OR GURU
secret that will help you to achieve critical
mass in your market. hard work and intense study
OF THE INTERNET AND HOW PEOPLE SURF, WHAT THEY
want, and how you get in front of them while
they are surfing is the only answer.

the internet marketing game is for professionals
and you must make yourself a professional
MARKETER OF YOUR "SHOP" JUST AS YOU WOULD IN THE
real world.

2. UNDERSTAND YOUR MARKET

understanding exactly who you are selling your
PRODUCTS OR SERVICES TO IS THE CRUCIAL FIRST
step in achieving critical mass.

THE WORST THING YOU COULD EVER DO IS PUT THE
hard work in and achieve critical mass in the
wrong market for your products and services!

know your market. know your best, ideal customer
inside and out. get your links in front of them,
IDEALLY, EVERYWHERE THEY SURF FOR RELATED
information to your site.

3. BE VIGILANT

over the years i have watched people listen to
WHAT I HAVE TO SAY ABOUT WEBSITE PROMOTION AND
then take one of two paths:

1) THEY WORK THEIR TAILS OFF AND DO WHAT I TELL
them, with great results and rewards for their
efforts (more sales, more traffic, more branding
AND RECOGNITION).

2) they buy my book, take a half-hearted shot at
THE EASIEST THINGS IN THE BOOK, GET BORED,
tired, or impatient, and then they go back to
chasing down quick fixes.

i have watched people who had the answers they
needed in their hands, and drop them for more
GLAMOROUS-SOUNDING, FAST SOLUTIONS. WHICH WE ALL
know don't work.

I WILL SAY THIS AGAIN - THERE IS NO WAY TO TO
quickly or instantly achieve critical mass in
your market!

you must work like anyone in business who is in
it to succeed works. if you do not know
EVERYTHING ABOUT YOUR BUSINESS AND HOW TO MARKET
it, your competition will eat you alive because
they will know everything, i guarantee it.

just like in the real world, the one who works
harder, smarter, and is vigilant about his or
HER BUSINESS IS GOING TO COME OUT ON TOP EVERY
time.

YOU OWE IT TO YOURSELF AND YOUR FAMILY TO LEARN
your craft and do it better than most people in
your market if you want to succeed.

4. achieve critical mass

IN ORDER TO HIT CRITICAL MASS, YOU MUST BE
everywhere, or nearly everywhere your best
customers surf.

this means linking back to your site from
reciprocal links, articles, press releases,
JOINT VENTURES, FORUM PARTICIPATION, AND GOOD
search engine positioning for your best
keywords.

in order to have literally thousands of links
pointing to your site in high-profitle areas
WHERE HUMAN BEINGS ACTUALLY GO AND READ/SURF, IT
takes pure time and effort.

YOU MUST SUBMIT YOUR ARTICLES TO THE BEST FREE
content directories. over and over until you
have published everywhere you can that is
RELEVANT TO YOUR MARKET.

you must secure deals with high-profitle sites
IN YOUR MARKET TO SWAP QUALITY LINKS. I AM
talking about links that people will click on,
not just links that only search engines will
SEE.

you must be everywhere that is a good place to
BE ON THE NET IN YOUR MARKET. THIS TAKES TIME.
this takes hard work. this is what it takes to
have a viable, long term website traffic
SOLUTION FOR YOUR BUSINESS.

reaching critical mass, or even sitting down and
DECIDING A PLAN OF ACTION TO PURSUE CRITICAL
mass in your market takes maturity and a final
realization that you can have anything you want
IN THE WORLD IF YOU WANT TO WORK FOR IT. THE DAY
you stop chasing quick fixes to drive spurts of
unqualified, un-targeted traffic to your site is
THE FIRST STEP IN ACHIEVING YOUR GOALS AS A
professional internet marketer.

ABOUT THE AUTHOR:
jack humphrey is the author of power linking 2:
evolution. he is an internet marketing
CONSULTANT AND COPY WRITER FOR MAJOR ONLINE
clients.
http://power-linking-profits.com [2]

circulated by article emporium [3]
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